Our Sidas ski ambassadors – whether alpine racers or freeride adventurers – are passionate mountain athletes who embody our brand’s core values of performance, commitment, and authenticity. These accomplished skiers constantly push their limits in the harshest conditions, combining technical skill with mental strength. Sharing our dedication to innovation and excellence, they trust our products to boost their comfort, precision, and performance on the snow. More than just athletes, they inspire and support the skiing community, playing a key role in testing our solutions and sharing their experience to help others progress and thrive on the mountain.
