THE DESIGN: ’A UNIQUE TIE-DYE PATTERN THAT ENCOURAGES YOU TO KEEP GOING"
How did the Sidas team work with Caitlin to develop the product? What is special about the colours and patterns of these colourful trail socks?
"From the first sketch to the final model, we follow a path whose topography is modelled on that of an ultra-trail: the path is anything but linear, but the project remains super fluid and enjoyable! That's the game when you embark on a creative collaboration: ideas, prototypes, failures, rebounds... My first designs are too small, too detailed, too difficult to apply to socks; but we don't abandon them completely, as they ultimately find their place on the packaging. After several attempts, we settle on the simplest design, which is also the most fun and striking! A tie-dye with fluid, lively and luminous patterns, giving these trail socks a slightly faded and gradient effect, with a totally unapologetic psychedelic touch. This artisanal textile dyeing technique, popularised by hippies in the 1970s, ensures the uniqueness of each model: through this process, each sock is one of a kind. Finally, we complete the design by printing a discreet but powerful message on the back of the sock: “Forward Motion”. It's both a running strategy and a philosophy of life: encouraging you to always keep moving, to keep going no matter what, step by step! ‘
’Socks for running. Colours for self-expression. ‘
SIDAS EXPERTISE: ’STYLISH RUNNING SOCKS, BUT NOT ONLY THAT...‘
What technical benefits do Run Motion socks offer runners? Why choose technical and stylish trail socks?
’Style is not a detail, nor a whim, but a driving force; not an end in itself, but a means to an end. In other words, if I feel good in my gear, I feel good about myself and therefore confident. Having style is a mental lever because it boosts self-esteem: I can do it! On the other hand, looking good is not enough to be good... Your equipment must be at the cutting edge of innovation. Run Motion trail socks were designed with this in mind: stylish, yes, but also technical and high-performance. I like socks that are lightweight, precise, breathable, durable and close-fitting, like a second skin. Run Motion socks tick all these boxes!
‘I like socks that are lightweight, precise, breathable, durable and close-fitting, like a second skin.’
A TRAIL SOCK CELEBRATED BY ATHLETES: ‘A SPECIAL FEELING TO SEE THEM ON THE FEET OF RUNNERS AT THE UTMB’
How do Run Motion socks differ from a classic trail sock?
"The launch at the UTMB was a magical moment... I felt very emotional when I saw Run Motion socks on the feet of the world's best athletes, from Marianne Hogan to Thibaut Baronian and Lucille Germain. It touched me deeply. It was as if a connection had been established between us: we were giving each other strength. When I wear them, they give me joy and confidence, and I hope they have the same positive impact on the community. In fact, given the success of this first limited edition, we have already started a second collaboration project. It's in the pipeline! We already have an artistic direction in mind: something that pays tribute to nature, leaves and trees. An even more raw, mineral and plant-inspired sock.
Run Motion trail socks prove that you don't have to be sensible to go far! Discover these running socks that combine the technical expertise of Sidas, the artistic universe of Caitlin Fielder and our shared desire to bring colour to the trail.